Nescafe Morning Coffee Shop

Nescafe gold is launching a new line of filter drip coffee under the brand Gold Blend. Despite the lack of brand recognition for this new product, we aim not only to compete for sales rankings in the highly competitive filter drip coffee market but also to enhance the overall brand favorability of Gold Blend through its introduction.

We have discovered that coffee lovers enjoy starting their day by brewing a cup of coffee in the morning. They savor the moment of brewing, which belongs to their own happiness. Nescafe Gold Blend Coffee has decided to transform this sense of ritual into a digital experience! We provide all the rituals of brewing coffee, from entering the store, creating the space, to selecting brewing tools. Through the five steps of brewing coffee, we understand the quality and meticulousness of Nestlé Gold Blend filter coffee.

Create a whole immersive experience tailored just for you, allowing you to peacefully enjoy the rich aroma of coffee in the morning. Nescafe gold invites you to build your own morning coffee haven. Treat yourself with the finest coffee.

In interactive websites, you can freely choose the style, wallpaper, and layout to personalize your own coffee shop. Even background music and tableware can be matched as you like, inviting you to complete the process step by step, from selecting beans to choosing the depth of roasting. The perfect golden coffee path will be completed by your final hand-brewing.

In order to provide consumers with the most authentic and customized immersive experience, we create lifelike scenes in full 3D, offering a variety of freely combinable furnishings.

The overall participation experience attracted approximately 240,000 people, with an actual completion rate of 31,345 interactions (store opening), achieving a 13.06% interaction completion rate (125% KPI achievement). The new product achieved a notable awareness rate of 43%! Successfully creating positive word-of-mouth and buzz for the new product! The KPI achievement rate for new product trial sign-ups was 448%. Approximately 30% of the entire campaign's traffic came from organic sources, resulting in a media value equivalent to $750,000 based on an average CPA of $90.