project
Get it on the shelf before you think about it.
Here, you can find the latest, fastest, and most popular!
brand
淘寶台灣
year
2020
award
-
4A Creative Awards
2 Silver
-
Digital Singularity Awards
3 Shortlist
mission
Taobao Taiwan officially launched as an e-commerce platform in Taiwan at the end of 2019. In the first half of 2020, the brand's main goal was to increase app downloads and attract new users to support the 618 promotion. However, the challenge lies in the fact that Taiwan already has many well-established e-commerce platforms, each with its own advantages, while Taobao Taiwan's positioning remains unclear.
insight
We have discovered that Taobao Taiwan lists 200,000 new products daily. Our strategy is to prioritize "fastest new product listings" to establish our unique e-commerce feature. The latest, fastest, and trendiest items can all be found here! Faster than you can imagine!
idea
"Up on the shelf before you even think of it." A series of short and fast-paced romantic dramas that surprise and humor the audience with unexpected products, conveying the message "Taobao Taiwan, up on the shelf before you even think of it." We bring you items even before you realize you want them.
execution
- Facebook ad views: Over 1.69 million views. - YouTube ad views: Over 3 million views. - Facebook [Ad Judge] channel independently shared ad views, reaching 380,000 views.