Durex Taiwan Love's Sensational Induction

project

Durex Taiwan Love's Sensational Induction

A quick question and answer session exclusively for couples, revealing each other's deepest sexual desires.

brand

Durex Taiwan

year

2023

award

  • 4A Creative Awards

    1Gold 2 Silver 2Bronz

  • Digital Singularity Awards

    2 Silver 1Bronz

  • Agency & Advertiser of the Year

    1Gold

back

background

According to survey results, Taiwan ranks fifth from the bottom in terms of sexual satisfaction among its people. The dissatisfaction with sex has significantly reduced the frequency of sexual activity. In the face of the challenge of low sexual frequency, Durex, a Taiwanese condom brand, aims to enhance the sexual satisfaction of Taiwanese individuals in order to increase product sales.

insight

People are inevitably curious about their own sexual performance in the eyes of their partners. However, conservative Taiwanese people often find it difficult to express their true feelings and discuss their sexual preferences with their partners. The lack of understanding and communication about their real thoughts and desires in the bedroom can lead to a performance-driven approach to sex.

concept

Durex aims to enable all Taiwanese individuals to understand their partner's true sexual desires without the need for verbal communication, fostering a deeper connection and understanding in their intimate moments.

idea

execution

We have created "Love's Sensual Sensation" for Taiwanese couples, a fast question and answer challenge where they only need to compare O or X for the current topic in front of them. By facing each other and expressing their true feelings, as well as the real reactions brought by the short answer time, they can naturally understand each other's sexual preferences and nuances, thereby enhancing the couple's understanding and compatibility in terms of intimacy.

All the topics that couples most want to know but are too shy to bring up are the questions in "Love's Sensual Sensation". These questions will randomly appear during the couple's challenge to test the level of their understanding and compatibility.

"Love Sensing through Mobile Devices" simply requires opening a webpage on your smartphone. By combining the smartphone camera with AI recognition technology, every phone can transform into an AI camera capable of automatically capturing the faces and body movements of couples in real-time. It instantly determines the outcome based on their responses. Matching answers result in a "MATCH," while opposite answers indicate a "FAIL."

"In the climax of the challenge, 'Love's Sensual Connection' also reveals the level of understanding between couples. Whether they have a strong connection or room for improvement, couples have gained a deeper understanding of each other's sexual preferences through this challenge, ultimately enhancing satisfaction for future intimate encounters."

"Love's Sensual Electromagnetic Connection" also partners with several popular restaurants and wine bars during Valentine's Day. Couples only need to participate in a challenge during their waiting time to receive a special joint meal, making the dining experience more exciting. After returning home that night, it is presumed that couples can also enjoy an unprecedented sexual pleasure.