NEXT GATHERING

Taiwan's first purely digital bank, NEXT BANK, is about to make its debut and meet the public for the first time. Unlike traditional established banks, the new NEXT BANK lacks name recognition and physical branches. How can they capture the attention of young people from the outset, win their favor, and even become their choice of banking service?

Banks are seen as outdated and dull. The "Future Bank" must break away from the traditional, rigid image of banks in its first encounter with the younger generation.

Abandon the traditional ribbon-cutting ceremony and instead hold a grand opening party that is closest to the relatives!

The future bank "NEXT PARTY" is a large-scale multiplayer online game where everyone can create their own unique character to explore the party. Consumers can choose from various mouth shapes, eye designs, and even hairstyles, with over one hundred thousand different character appearances waiting to be crafted.

Every consumer who enters this grand party can freely move around, chat with other participants, and even take selfies with friends or capture moments in interesting corners of the party. During their exploration, they may also encounter actual future bank employees who will boast about how great the future bank will be!

At the party, there will be multiple stages led by renowned YouTubers, offering everyone an in-depth look at the future of banking. We have invited the top presenter, "Retina," who will utilize facial capture technology to virtualize the retina as part of the event. In a humorous and witty manner, he will guide everyone in understanding the aesthetics of the future bank, transforming traditionally complex and dull brand information into an engaging and easily digestible experience for consumers.

In the future, the bank will invite Guan Shaowen to be the host of another stage in the NEXT PARTY. He will take everyone on a direct experience of the bank's new office, allowing them to feel the vibrant atmosphere and culture akin to that of a startup tech company, and to change the public's stereotypical impression of the banking industry as being dull and lifeless.

In addition to the stage led by "Retina" and "Guan Shaowen," the NEXT PARTY also features a market that is essential to the event! We have invited "Chef Fred," "Zhongliangji," and "Joeman" to be vendors at the market, and of course, they have already become part of the party atmosphere!

At the market, not only can you take photos with the vendors and complete designated tasks during the party, but you can also unlock a chance to win a tote bag from the exclusive collaboration between the bank and the Taiwanese streetwear brand FILTER017 by engaging with the vendor, Chef Fred.

One can also unlock the lottery at the vendor "Zhongliangji" for the exclusive mini bag created in collaboration between Bank X and the Taiwanese streetwear brand "REMIX."

Unlock a lottery with the vendor "Joeman" for an exclusive collaboration between Bank X Taiwan streetwear brand "FILTER017" featuring the "Trendy Long Socks."

In addition, all consumers participating in the NEXT PARTY will have the chance to win a virtual character badge exclusive to themselves, creating a lasting memento of this grand event.

Breaking away from the traditional ribbon-cutting ceremony of past banks, the future of banking will be marked by an innovative online opening party that makes its debut before consumers. This online event not only exudes a lively atmosphere but also firmly embeds the brand's playful image in the hearts of all Taiwanese consumers.