Color Night

NYX, a well-known makeup brand from Europe and America, made its debut in 2017 with over 2000 makeup products to satisfy the endless desire for color of girls! How did NYX quickly attract consumers' attention and open up its popularity when it came to Taiwan for sale?

We have found that girls who love using makeup, in order to adapt to different occasions and styles every day, will have different makeup looks. For them, the combination of makeup products is never enough!

We have decided to create a unique and surprising experience through a listing party, using NYX's unique combination of over ten thousand colors of makeup products! Color Night: Playful Makeup Party

Beauty guru collaborates with 2000 products for a launch party to play with colors!

Simply upload a selfie on INSTAGRAM at the scene. The cloud will receive the photo and analyze the makeup and skin tone based on facial contours in real-time.

After AI analysis, automatically match and calculate from 2000 NYX products to generate a personalized makeup combination for individuals.

Gorgeous and innovative interactive design attracts active sharing, successfully dominating NYX's Instagram feed. Overnight, it garnered over 15,000 likes and the official Instagram account gained 7,500 new followers within 3 hours.