Adult bedroom games.

project

Adult bedroom games.

Sex can be a lot of fun.

brand

Durex Taiwan

year

2019

award

  • 4A Creative Awards

    1 gold, 2 silver, 1 bronze

  • Digital Singularity Awards

    3 gold

back

background

The long working hours and high-pressure work environment in Taiwan leave people exhausted after work. Instead of spending time with their partners or engaging in sexual activities, people prefer to relax by watching TV dramas or playing mindless video games. According to survey results, Taiwanese people rank fourth from the bottom in terms of frequency of sexual activity globally. How can Durex increase people's willingness to engage in sexual activities and ultimately boost sales?

insight

Many couples or spouses, after a long period of dating and being together, gradually lose interest in sex. The reason behind this is often due to the same foreplay, same positions, and other habits that make sex become monotonous and uninteresting, making it difficult to get excited.

concept

Durex wants to reintroduce the joy of sex to the people of Taiwan. We want to proclaim to everyone that sex is not always the same, and it can be a lot of fun!

idea

execution

Durex creates "Adult Bed Games," a card game that combines online role-playing. With three fantasy role-playing stories, 52 provocative instruction cards, couples can follow the story guides and draw cards to perform designated actions, ultimately experiencing an unprecedented sexual pleasure.

"Adult Bed Games" consists of three role-playing stories: "Wild Love" between a lost girl and a wilderness tycoon, "The Coach's Training" between a fitness coach and a graceful student, and "High Altitude Desire" between a pilot and a flight attendant. The plot features various romantic and exciting situations that will bring people an unprecedented sexual experience.

Open the mobile webpage and choose the story you want to role-play tonight. Couples can also enter their names to make the experience more immersive. As the story progresses, different situations will arise, and couples just need to draw a card at random and follow the instructions on the card. Everyone can play out the most unique and exciting role-playing experience.

"Adult Bed Games" consists of a total of 52 cards, ranging from romantic sweet words instructions to slightly spicy physical touch instructions, and even super adult-rated instructions! Many ways of playing that couples or spouses may not have tried before will be opened up because of this set of cards.

"Adult Bedtime Games" invites popular Youtubers to voice-over the stories. We have invited well-known talk show host "Boon" to voice-over "The Coach's Training", his magnetic voice making the plot experience more vivid. We have also invited the boldly famous "Idiot Princess" to voice-over "Erotic High Altitude", making the experience even more exciting!

The adult board game "Bedroom Games" was featured on Taiwan's biggest talk show "The Tonight Show with Bourn", where the hosts experienced fun role-playing and exciting card drawing activities live on air. This game has caught the attention of many people and sparked lively discussions.