Savor the magic of summer with every bite.

Summer is an important sales season for Coca-Cola, but constantly innovating and offering a variety of flavors in bubble tea drinks are capturing the hearts of Gen Z. In comparison, how can Coca-Cola, with its classic but unchanging taste, make young people want to drink it in the summer?

We have found that summer is the time when people crave the coolest and most refreshing experiences, especially young people who are constantly seeking the most exciting and enjoyable activities! Why not make Coca-Cola the most irresistible summer indulgence for them?

Capture the refreshing liberation and bubbly sensation of Coca-Cola, "materialize" it into the thrilling summer activities that young people are most familiar with and passionate about, stirring up their desire to drink Coca-Cola.

Drink a Coca-Cola Magic and experience the most thrilling and refreshing adventure! You will enter a exhilarating and cool experience.

First, we invited the cheerleading goddess Li Duohui, who can best get GenZ "excited", to transform into a Coca-Cola enjoyment girl and launch the first video.

After experiencing the magic of Coca-Cola, can you resist taking a sip? What would be your expression of pure enjoyment after drinking it? "Social Media Operation: Follow Lee Dohui's lead in capturing a three-shot series of enjoyable expressions" We let Lee Dohui lead the way and invited netizens to capture their own! Many people are eager to try it out, sharing a variety of enjoyable expressions in the comments, quickly spreading the unique magic of Coca-Cola on social media.

Even the MRT station has turned into a Coca-Cola water slide for unlimited enjoyment! Taking the escalator at Ximending MRT station feels like going through a water slide, experiencing how the city is invaded by the magic of Coca-Cola. The MRT exit is also decorated with Coca-Cola patterns, stimulating the desire to drink, and you can immediately take a sip.

Enjoy the magic of Coca-Cola this summer with our exciting summer accessories to support your summer fun! Simply scan the bottle cap after opening a Coca-Cola bottle for a chance to win exclusive Coca-Cola SUPs, cooling towels, and pool drink holders, making water play even more exciting for young people.

During the summer vacation, Coca-Cola is collaborating with KKDAY to launch the "Summer Fun Experience" travel packages. From surfing, stand-up paddleboarding, river tracing to sandboarding, customers who purchase these designated KKDAY packages will receive a bottle of Coca-Cola, allowing young people to enjoy a summer filled with the magic of Coca-Cola!