project
The missing article about Sony Xperia.
The article about the disappearance of Sony Xperia has vanished.
brand
Sony Xperia
year
2018
award
-
Digital Singularity Awards
1金2銀2銅
background
Although Taiwan's land area is small, there is a significant disparity in the development of urban and rural areas, resulting in a great difference in educational resources between cities and rural areas. While children in cities enjoy the best facilities and resources, there is a group of children in remote areas suffering from insufficient resources.
insight
Many people are aware of the issue of insufficient educational resources in remote areas in Taiwan, but the vast majority believe that what is lacking in these areas is material goods. As a result, donations from individuals to corporations mainly focus on material items such as air conditioning and electronic devices. However, what remote areas in education lack the most is actually "stable teaching staff." Teachers who come to remote areas often only stay for half a year to a year, causing students' learning to be frequently interrupted. This also makes it difficult for students to trust the teachers and to focus on their studies.
concept
Xperia hopes people living in urban areas can personally experience the shock and sadness of rural children having their educational resources interrupted.
idea
execution
"Many writers are our life teachers. Can you imagine if they disappeared? We first invite writers from different fields to respond to the 'Xperia Disappearing Articles' event, calling on the public to face the teacher shortage issue in remote areas, and to donate to Teach For Taiwan, a non-profit organization dedicated to developing teachers in remote areas in Taiwan."
We invite parenting writer "Xiao Tongwen", relationship writer "Zhai Nv Xiaohong", inspirational writer "Cai Cande", spiritual writer "Peter Su", and travel writer "Blue and White Towel" to write a series of "disappearing articles" and publish them on their respective fan pages.
When a mother is learning to improve her relationship with her children through articles, when a working professional wants to understand how to enhance their skills, when a wife wants to understand how to manage her marriage, when a college student wants to know how to pursue their dreams forever, the words fly away. This sudden shock is the difficulty that rural children often encounter in the process of seeking education.
After the disappearing text, "Xperia's Disappeared Article" clearly points out the education problems faced by children in remote areas to the public and directly encourages consumers to donate to "Teach For Taiwan" to allow the love and support of people to provide better teaching resources for children in remote areas.
With zero media budget, all articles successfully reached over 3 million people. They effectively transformed people's interest in various authors into concern for children in rural areas.
The article "The Disappearance of Xperia" has attracted a lot of media coverage, bringing attention to rural education not only from the fans of the writers, but also reaching into the hearts of people all over Taiwan.



