mission
In the face of a chaotic and uncertain housing market, how can we establish a clear brand image and enhance the positive perception of the Sinyi Realty brand?
insight
The most challenging aspect of buying and selling property is selecting a trustworthy real estate agent. Through qualitative surveys of buyers and sellers, we have observed that successful agents who drive transactions tend to share certain personality traits.
idea
When trustworthy personality traits are combined with the genuine service stories of Sinyi Realty agents, trust becomes more than just words; it transforms into "visible trust" for consumers!
execution
We have launched the "Trust Exploration" website, where you can explore story houses on the map. Each story represents a characteristic of trustworthiness. By completing the trust catalog, you will be able to find a reliable real estate agent from Xinyi.
The story is based on real service cases from Xinyi Realty, featuring four interesting 3D-shaped story houses, each reflecting heartfelt care, sincerity and integrity, professional enthusiasm, and meticulous attention to detail.
In addition to exploring the story completion album, you can also leave an inquiry for Xinyi Realty to contact you directly.
Not only that, but the map also hides many Easter eggs! By interacting and clicking, you can discover the protective measures that Xinyi Realty has implemented over the past 40 years, leaving you wanting more.
Ultimately, we successfully enhanced consumer goodwill, and the results in terms of contract retention exceeded expectations! The digitally interactive map and story house, which convey a sense of everyday life, naturally showcase the advantages of our assurance, thereby subtly increasing trust. As a result, we have firmly established ourselves as the number one recommended real estate brand in the minds of consumers.
