Annual Driving Recap

The Lexus Owners’ Club is a new experience that draws on driving data to keep creating driving enjoyment for owners! At year’s end, what new surprise can the club offer so that owners feel the “Experience Amazing” that Lexus brought them this year?

A full year of accumulated driving data is more than numbers; to owners, it is a driving achievement they can take great pride in!

Lexus turns a full year of driving data into annual driving achievements, inviting owners to see what extraordinary milestones they created together with their cars this year.

In the Lexus Owners’ Club, tapping “Annual Recap” reveals, through different kinds of driving data, the owner’s achievements across every aspect of driving

How impressive a distance they have driven, and which driving persona title their average speed earns;

Which theme song best matches their driving behavior, and what kind of driver their everyday usage frequency makes them;

How much carbon they have saved by driving a Lexus, and how many other owners they have surpassed with the driving badges they unlocked.

Beyond revealing their little-known driving DNA, Lexus finally presents a “word of the year” for their full year of driving achievements, wishing to keep creating the next milestone together in 2025.