The 333 Training Class

Real Leaf has long championed relaxation! But how can we get office workers to reach for Real Leaf when they need to unwind, and increase how often they drink it and how habitual it becomes?

Taiwanese office workers over 30 are known as the “workplace sandwich generation.” Bosses and subordinates both come looking for them, clients and vendors both stir up trouble, and work and family both weigh on them. Many times every day, they face this “squeeze from all sides at work.” Real Leaf wants to help them learn to find a moment to relax while under pressure!

Real Leaf spokesperson Hiroshi Abe creates, for the first time, an exclusive relaxation course for office workers: the “Real Leaf 333 Training Class.”

Relaxation coach Hiroshi Abe uses the number mantra 333 to teach office workers how to loosen up. After opening a Real Leaf: tilt your head back and drink for 3 seconds, breathe out and let go for 3 seconds, then stretch for 3 seconds. Just remember 333, and you can find a moment of relaxation anytime.

First, we showed the enrollment ad for the 333 Training Class in places where office workers spend their time, guiding them to sign up for the course.

The 333 Training Class opens on LINE! Add Real Leaf on LINE and receive a push notification for a new lesson every day at 3 p.m., the moment workers feel most squeezed, reminding you to join each 333 relaxation session. Each lesson also teaches a different version of the 333 relaxation moves.

Check in to enter the perfect-attendance draw: After each lesson, learners check in through the LINE chatbot, and by completing all three lessons they can enter a draw for relaxation gifts.

The 333 Training Camp successfully drew in a wide audience of office workers to train alongside Hiroshi Abe.

The 333 Training Class drew a large number of office workers to practice along with Hiroshi Abe, enrolling 13 million people in total. Without launching any new product, Real Leaf’s net sales profit still grew by 18%.

Next time office workers feel squeezed at work, they will remember to open a Real Leaf and do a relaxation exercise.