project
Unnecessary at Work
Enjoy true relaxation. Clear out everything unnecessary.
brand
原萃
year
2021
mission
More and more office workers are choosing unsweetened tea to relax at work, which has made the tea market fiercely competitive! How can Real Leaf become the top choice and build a drinking habit, so that office workers think of Real Leaf first, and choose it, when they need to relax?
insight
Taiwanese workplaces in recent years are full of “unnecessary” things! Those lengthy, extremely annoying, meaningless work processes are exactly why office workers need to relax.
idea
Real Leaf, made with no added sugar and no flavorings, promotes a new view of workplace relaxation: “If it’s unnecessary, we don’t want it.”
execution
We launched the “Unnecessary at Work” video series. Each film calls out a workplace annoyance that office workers relate to, introducing Real Leaf’s message of “no sugar, no flavorings, nothing unnecessary,” and telling you that Real Leaf lets you enjoy true relaxation by clearing out everything unnecessary.
─ Unnecessary at Work series: “Empty Talk” In work discussions, many bosses and managers are masters of unnecessary empty talk. This empty talk is like annoying, cluttered floaters made of text drifting through your vision, leaving office workers in serious need of relaxation. Take a sip of Real Leaf, feel the no-sugar, no-flavoring taste, and see how to “enjoy true relaxation and clear out everything unnecessary.”
— Unnecessary at Work series: “Trivial Meetings” Taiwanese workplaces love scheduling meetings, even for the most unnecessary little things. These trivial meetings are like annoying notifications that keep getting stuck onto your face, leaving office workers in serious need of relaxation. Take a sip of Real Leaf, feel the no-sugar, no-flavoring taste, and see how to “enjoy true relaxation and clear out everything unnecessary.”
