Different Cities, Same Coca-Cola.

In the turbulent year of 2020, people were forced to distance and even distrust each other. As a bridge to bring people closer, how can Coca-Cola help rekindle the unity among Taiwanese?

"Where are you from?" is the easiest trigger for resonance between people in life. "It's illegal for people from Tainan to drink sugarless drinks!" "Waiting for turns while riding a motorcycle is something only people from the northern part of Taiwan know." "That's right, I'm from Tainan too!"

Coca-Cola wants to use this discovery to evoke a shared sense of identity among Taiwanese people, allowing individuals from different regions to feel the same pride!

Coca-Cola launches 10 "City Bottles" representing various cultural personalities in Taiwan.

First, we bring the 10 city characters on the packaging to life! Give them nicknames, personalities, and preferences, and create a rap song based on their individual character designs.

" Rap MV " The daily routines, food, preferences, and even accents of each city are turned into lyrics. These 10 characters are like friends, constantly roasting each other about certain things! The unique characteristics of each city become even more distinct, and locals can't help but hit the like button.

" City Selfie Filters " Create 20 interactive IG filters by capturing the highlights of the city mentioned in rap songs. Fun effects related to opening the mouth or blinking the eyes will appear through facial recognition. Not only entertaining, but also proudly showcasing, "Yes! This is my city."

"Where Does Your Soul Reside? Quiz Website" Through the test, we discover that each person may embody the characteristics of different cities.

"Boosting Topics in Social Community Operations!" The editor continues to fan the flames and ignite discussions in the online community. Instantly transforming netizens' reactions into interactive posts on the fan page. Finally, gathering comments from netizens to create the "2020 Version of Taiwan Map."

Overall campaign effectiveness: ● Increased social media buzz The official fan page's community influence has shifted from passive to active, successfully generating online word-of-mouth discussions! ● Significant increase in brand favorability Average post engagement exceeded 650,000 times, growing 102 times compared to the same period last year. ● Remarkable sales growth Triggered a collection frenzy, convenience store sales increased by 79%.