Before becoming better, there is no endpoint.

Aikang is widely popular for its cooling sanitary pads, but women typically want a cooling sensation only in summer. How can Aikang change this consumption habit so that Aikang becomes the choice at every moment, in every season?

We have observed that modern women are more aware of how to treat themselves well, refusing to settle or compromise. When it comes to selecting sanitary pads—products that come into contact with their intimate areas—they are increasingly inclined to choose the highest quality options. At Aikang, we utilize top-tier processes in everything from cooling chip technology and antibacterial formulas to absorbent cotton materials. Our goal is to make Aikang's "comprehensive top quality" the reason why women fall in love with this brand!

Aikang, like you, continually strives for improvement for what matters most.

Inviting representatives from all walks of life who yearn for betterment: Hebe Tien, accompanying all girls with the message that "there is no end to becoming better."

We conceptualized an exhibition centered around women, allowing Aikang to launch its brand's first TV commercial.

Utilizing the positive qualities of brand ambassadors to create Aikang's annual inspirational quotes, which can be found across brand communities, official websites, and promotional items, delivering heartfelt encouragement. Furthermore, Aikang boldly goes beyond major sanitary pad brands by utilizing red menstrual blood in TV commercials to articulate product efficacy, courageously showcasing the commitment to gender equality and menstrual rights that Aikang has advocated since 2019.

In order to make Aikang the most heartfelt companion for girls, we are excited to launch the "24hr Good Radio," an immersive companionship experience! With Fuzhen herself recording encouraging quotes and warm messages, we are offering a 24-hour live stream on YouTube to provide continuous support for every girl striving for self-improvement.

Just as the frequency of changing sanitary pads, the radio station has specially planned for a break every two hours. Listeners are encouraged to take a 5-minute break as well, to catch their breath, have a drink of water, or even change their sanitary pads. At the same time, a discount code for Love Health LINE friends will be broadcast, allowing women to take a screenshot and enjoy a surprise offer.

Finally, in order to maximize the sense of immersion, the 24-hour radio station will switch scenes, background music, and focus activities according to the time of day. The five time slots are: early morning, daytime, afternoon, evening, and late night. These include activities such as painting on the balcony, reading at the dining table, working at the desk, writing on the sofa, and playing music by the bedside. This variety allows different women to connect more deeply with the experience, creating an atmosphere of shared effort, and providing the ultimate companionship from AiKang.