Live entertainment band

Summer in Taiwan not only kicks off music festivals of all sizes, but also ignites fierce competition among major beer brands. Every year, the booths surrounding the music festivals are battlegrounds for beer brands, with eye-catching booth designs and massive promotional efforts all vying to attract consumers' attention. How can Heineken stand out in this intense competition?

People love music festivals, and when bands perform passionately, the audience also enjoys the most exciting moments. However, before enjoying a spectacular performance, the audience must first go through a long and boring waiting time, waiting to enter, waiting for the next band... These dull moments are the perfect moments for Heineken to strike!

Heineken aims to turn every boring waiting moment into an exciting music experience! They want to ensure that the audience's music festival is full of excitement from start to finish, with no dull moments!

We have created a virtual stage space at the music festival, where consumers can form groups with friends and play music on stage before the performance starts! Turn boring waiting time into a super exciting time to jam with friends.

When consumers stand in front of the green screen on the virtual stage, we use color recognition and depth recognition technology to remove the complex environment and extract complete human figures. "Live Band" uses KINECT to detect human skeletons. When consumers raise their hands, 3D instruments will be instantly synthesized on their hands. The 3D instruments synchronize special effects with the movements of consumers, and the larger the movements, the more dramatic the effects.

Next, we will immediately synthesize background, stage lighting, crowd cheering, and sound effects layers to create a Heineken Super Virtual Stage. Consumers just need to follow the music and dance freely, not only can have fun before the music festival starts, but also can feel the presence of being on stage.

After the experience, consumers can instantly receive their performance videos and upload them to share, becoming superstars in their social circles.

Within just a few days of the event, over a thousand videos have been uploaded and shared. The interesting interactions even attracted celebrities from the music festival to come and experience it firsthand.

We attracted a lot of media attention and became another highlight at the music festival. Through consumers' voluntary sharing and media coverage, we created a total of 85 million worth of PR value.

Heineken's brand value even reached an all-time high in the third quarter of 2016.