Where the heart is settled, there is where home is.

With the long-term rise in housing prices and low turnover rates, the older and younger generations are facing difficulties in buying and moving homes. With the spirit of promoting happiness and starting a family, Sinyi Realty hopes to increase consumers' goodwill and trust by finding solutions for them.

In Taiwan, the concept of "起家厝" is an important part of traditional culture. It symbolizes success and represents a burden that cannot be easily let go of. However, in modern times, it has become a source of conflict between different generations. Young people feel unsure about their family roots, while older generations guard the ancestral home, making it difficult for families to reunite and find happiness.

We decided to break the traditional definition of starting a family home, proposing the idea that "where the heart is, that's where home starts", conveying that the place one desires is where the home begins.

The film unfolds from the perspectives of two generations of protagonists, telling the story of a young person who is unsure of where to start, and the owner of a traditional Chinese medicine guesthouse who cannot let go of her ancestral home. Through a cup of calming tea, the two engage in a conversation about "where home should be." In the end, with the help of a real estate agent in Xinyi, they decide to follow their hearts and find a new direction for starting a home.

In addition to the film, we continue the key "定心茶" in the digital interactive space, creating the "起家心藥行" online heart diagnosis analysis experience. Through interactive questions and answers, you can obtain the secret formula for peace of mind. With the high-quality service of Sinyi Realty, we aim to solve different real estate concerns.

With the enthusiastic resonance sparked by the topic of starting a home, the video has accumulated over 7 million views. Many netizens have shared stories of how Sinyi Realty helped them start their homes, leading to media coverage. The "Starting a Home" campaign has also attracted over 200,000 netizens to participate and receive their own home-starting answers.

We have successfully redefined the new definition of happiness by flipping the concept of our ancestral home, bridging the gap between the brand and its customers, and inspiring many consumers to find the courage to start anew.