Trust comes from a deeper understanding.

In Taiwan, the idea of starting a family is no longer synonymous with buying a house. The main target group for purchasing homes has shifted from newlyweds to the married generation with children or those in need of more space. How can we increase their positive perception of Sinyi Realty?

We delved deeper into the millennial generation and discovered that Taiwan has the second highest divorce rate in Asia. Divorce agreements have become the best-selling "books" in bookstores, sparking numerous news reports. The underlying reason is that couples, after marriage, face economic pressures, childcare issues, and other life problems, which gradually reduce communication and intimacy.

"Even after living a happy and fulfilling life, is life still happy and fulfilling? Is happiness still present in the life after marriage and having children?" We question the appearance of happiness after starting a family, with "Trust, stemming from a little more understanding," as the main theme, conveying the inner desire of spouses for mutual understanding after starting a family, and understanding is the key to opening up trust and new happiness.

The story tells of a couple facing the pressures of life, lacking understanding from their other half, trust already on the brink of collapse. When divorce seemed inevitable, the two realized they still held feelings for one another, willing to bravely confront the challenges, offering more understanding, and finding a new happiness for their family.

In addition to the film, we also created the first dual-person "heart" test - Happy Heart-to-Heart Test. By taking turns answering questions, we can measure the distance between each other's hearts, allowing the test results to become the beginning of mutual understanding.

After the campaign went online, the video received a high number of 5.78 million views. Many viewers found the story touching and relatable, sparking a long-held desire to change homes. Post-campaign market research revealed that 70% of viewers developed a positive impression of the Xinyi Real Estate brand after watching the video. The brand's image, trustworthiness, and willingness to buy and sell properties all significantly increased, successfully boosting the brand's market share.

The interactive website "Happiness Exchange Heart Test" has achieved a traffic completion rate of 143%, a test starting completion rate of 332%, and a test completion rate of 547%. The number of inquiries for buying and selling houses has also reached a new high in the history of the event, confirming that we have truly achieved a "understanding" of consumers.