A Spring/Summer Catalog You Can Listen To

Home-styling images are everywhere on social media. Every day, HOLA’s new product showcases get buried among tens of thousands of social posts, and even with more media investment, consumers simply “scroll past” or leave them “on read.”

Multiple studies show that music can influence emotions and even stir purchase intent. Audio-based ads are better than purely visual ones at guiding consumers’ emotions and prompting purchases.

This time, it’s not just about “looking.” HOLA is the first to let consumers “listen to furniture”! In the digital age, we wanted to capture consumers’ attention with sound and create an online catalog that people want to come back to, again and again, to flip through and enjoy.

HOLA teamed up with Rock Records to release “A Spring/Summer Catalog You Can Listen To,” using different spring and summer songs to make consumers feel their homes brimming with life. Three songs, each in a different musical style and setting, cleverly weave in nearly 100 products. Each line of lyrics matches a piece of furniture, like a heartfelt declaration of love, and in the moment they are moved, consumers can easily place an order right from the catalog.

In addition, HOLA’s stores invited customers to put on headphones and touch every product, feeling the rhythm of spring and summer through the music. This immersive experience is not only enjoyable, it also helps customers picture what it would be like to bring the furniture home.

The HOLA x Star Chaser collaboration album was also released on Spotify and KKBOX, so that more people could take notice of this surprising collaboration!

After “A Spring/Summer Catalog You Can Listen To” went live, site visitors rose 12-fold, time spent on the e-commerce site rose 266%, and more than 20 media outlets covered it. With one stylish single after another, HOLA makes you remember one stylish piece after another. Just put on headphones, and everyone can experience a different kind of home, in a different way.