Cloud Experience i-Platform

In today’s car-buying journey, a consumer first feels the urge to buy, asks friends around, researches and reads reviews online, and only at the end visits the brand’s official website to compare specs and book a viewing. LEXUS recognizes that the official website plays a key role in the last mile of the sale. How can the site’s functions and interface be repositioned so that it becomes the best sales assist?

Capture the consumer’s shopping mindset: begin with the brand’s emotional experience and close with rational purchasing.

The Lexus official website gets a full upgrade! It opens up a full-screen, motion-rich, immersive cloud car-viewing experience.

On any device, visitors are greeted by an optimized, dynamic, immersive visual experience. The screens are clean and sharp, and refined transitions and UI details build up layer upon layer of brand quality. Each model showroom uses storytelling, telling its story within a single screen. The images, text, and settings better match each car’s character, information is neatly tucked away, and it solves the old problem of showrooms overloaded with data and images that made pages too long on mobile.

A fully 3D, 360-degree viewing feature lets users pick any angle and switch car colors freely, making the cloud viewing experience more lifelike.

The cursor turns into a button automatically, upgrading the UI across the whole site. To optimize guided purchasing, the cursor changes into a button whenever it is over a clickable area, so no purchase opportunity is lost!

The powerful MEGA MENU: the menu is the showroom! Open the nearly full-screen MEGA MENU and the entire lineup appears as a list of information plus thumbnails, clear at a glance. A “Price & Specs” toggle lets you switch detailed pricing and other information on and off, so you can quickly narrow down the car you like right from the menu.

Breaking from the traditional dealership sales process in physical channels, we launched the new MEET MY LEXUS online car-buying feature: 1. Customize and choose the car you love. 2. Freely mix exterior and interior colors. 3. Choose the nearest delivery location. 4. Pay the deposit by credit card online to complete the order.

Within one month of the new LEXUS website going live: it drew 2.89 million visitors, time spent on the site grew 4x compared with the old version, and 50,000 people experienced online car buying. The upgraded website not only expresses LEXUS’s relentless pursuit of craftsmanship and detail, it also successfully paves the way for the last mile of the car-buying journey!