UNIQLO U Concierge

The national clothing brand Uniqlo has discovered that for a long time, sales of "bottom" items have consistently lagged behind those of "top" items. This situation is not only occurring in Uniqlo's physical stores, but more and more consumers are opting for online shopping, where the sales of pants and skirts are even further behind those of tops.

Choosing an M size for a narrower skirt and an S size for looser jeans is an experience that every consumer has encountered. Unlike tops, lower garments often instill a sense of uncertainty in consumers regarding the fear of purchasing the wrong size, as well as the hassle of needing to try them on. This has resulted in the sales performance of lower garments lagging behind that of upper garments.

Uniqlo aims for consumers to simply choose their preferred styles without the fear of purchasing the wrong size!

We invite international superstar Xiao S to announce to all consumers that in the future, when selecting pants at Uniqlo, there will be no need to worry about choosing the right pair; you can boldly pick your favorite styles. We have also created an intelligent pants recommendation robot within LINE, which will suggest the most suitable pants sizes for you based on different styles.

How can we select the most suitable pant size for each consumer? Consumers simply need to input their gender, height, and weight, and "U Butler" will instantly connect to the customer database and analyze the consumer's body shape through AI big data. It will intelligently match the most appropriate pant size. In the future, when selecting pants, one can just call upon "U Butler" at any time to find the size again.

"U Butler" will also recommend the most suitable trousers for consumers based on their individual needs. For example, it can suggest pants suitable for different occasions, such as those appropriate for a date or for summer wear. Additionally, it can cater to specific fit requirements, such as trousers that elongate the silhouette or those that enhance the appearance of the hips, among others.

When encountering particularly wide or narrow sizes, "U Manager" will automatically suggest that consumers purchase one size up or down, and directly guide them to the online store for purchase.

During the campaign period, over 650,000 people used "U Butler," with weekly active users reaching as high as 15,000.

Compared to the same period in previous years, Uniqlo's pants sales increased by 11.4%.

Since the launch of "U Butler," the TOP 10 store ranking in Taiwan, which had never featured any pants styles before, has suddenly included seven different pant styles.

Consumers can also save their own exclusive "Pants Card" and either visit physical stores to look for pants or directly show it to the store staff for assistance, significantly streamlining the process and alleviating the hassle of purchasing pants.