Social Distancing Mooncake

In 2020, the sudden outbreak of Covid-19 forced people to keep their distance. The mandatory isolation between individuals made many of us experience loneliness for the first time.

This sudden feeling makes us deeply aware of the distress of loneliness, which is exactly what "solitary elderly" in vulnerable groups experience every day in society. On the Mid-Autumn Festival, a day for family reunions, we have decided to utilize this insight to prompt the general public to reflect and invite them to spread love and care to the elderly living alone through sharing mooncakes.

We have created a "Socially Distancing Mooncake Gift Box" to commemorate the tradition of gift-giving and caring during the Mid-Autumn Festival. Upon opening the gift box, you will find that the mooncakes are intentionally spaced apart, symbolizing social distancing. We also invite you to share the "absent" two mooncakes with elderly individuals who live alone.

By scanning the QR code on the box, you can read and get to know the real stories of elderly people living alone. You can also choose who you want to send the mooncakes to. All the mooncakes will be delivered to the seniors personally on the eve of the Mid-Autumn Festival.

We collaborated with Taiwan Grand Path Elderly Welfare Foundation to deliver 1,500 mooncakes to remote areas before the Mid-Autumn Festival in 2020. With the help of volunteers, we visited these rural areas and personally handed out the mooncakes and care to each elderly person living alone. ● During the Mid-Autumn Festival, a total of 570 gift boxes were distributed, with over 1,500 donated mooncakes. ● 364 elderly residents in New Taipei City received the mooncakes directly. ● Despite having no media budget, the project's recorded video reached over 16,800 people.